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Things Successful Franchise Owners Do That You Can Also Implement and Why Self-Reflection is Important

August 16, 2024

"Our plans miscarry because they have no aim. When a man does not know what harbor he is making for, no wind is the right wind." – Seneca


This timeless Stoic quote serves as a powerful reminder that a clear vision and purpose are essential for success, particularly in the world of franchise ownership. It's a path filled with potential rewards, but it requires a deep understanding of yourself, your motivations, and the intricacies of the business landscape.


The Success Blueprint


Successful franchise owners often share a set of common traits:


  • Meticulous Attention to Detail: They thoroughly review the operations manual and franchise agreement.
  • Proactive Learning: They seek and implement advice continuously.
  • Tech-Savvy: They stay informed and leverage technology to their advantage.
  • Financial Vigilance: They closely monitor their financial health.
  • Community Building: They actively build relationships within the franchise network and local community.
  • Positive Attitude: They consistently network and maintain an optimistic, motivated outlook.



Beyond Profits: The True Rewards


For these individuals, success extends beyond financial gains. It also means:


  • Autonomy: A greater sense of control over their professional lives.
  • Equity Building: Creating a valuable asset that can provide financial security and opportunities for growth.
  • Legacy Creation: Building a business that can provide for their families and loved ones for generations to come.
  • Community Impact: Becoming pillars of their local communities, providing jobs, supporting local initiatives, and creating a ripple effect of positive change.
  • Values Alignment: Aligning their business with their personal beliefs and ethics.
  • Continuous Growth: Embracing a path of ongoing self-development and learning.



The Role of Self-Reflection


Before entering the world of franchise ownership, it's important to have an honest self-reflection. Franchising may be challenging and requires a willingness to work within a system, typically for a 10-year contract period. Seek candid feedback from those who know you well: ask them about your strengths, weaknesses, and how you react under pressure. This real-world perspective is invaluable in gaining a comprehensive understanding of yourself.



How Understanding Human the Behavior Can be a Helpful Tool


Thomas Erikson's book "Surrounded by Idiots" provides a simple framework for understanding different personality types, which can help you choose a franchise that aligns with your strengths and communication style.


  • Red (Dominant):
  • Strengths: Decisive, assertive, goal-oriented, competitive, natural leaders.
  • Weaknesses: Impatient, may lack empathy, easily bored by repetitive tasks.
  • Possible Franchise Fits: High-pressure, fast-paced environments like sales-driven businesses (real estate, insurance), fitness centers, or quick-service restaurants.
  • Yellow (Inspiring):
  • Strengths: Social, enthusiastic, persuasive, optimistic, motivational.
  • Weaknesses: May overlook details, easily distracted, dislikes working in isolation.
  • Possible Franchise Fits: Customer-focused roles like event planning, entertainment franchises, or hospitality businesses.
  • Green (Stable):
  • Strengths: Patient, reliable, team players, supportive, create harmonious environments.
  • Weaknesses: Resistant to change, conflict-avoidant, may be overwhelmed by high pressure.
  • Possible Franchise Fits: Community-oriented environments like healthcare services, educational services, or family-oriented businesses.
  • Blue (Analytical):
  • Strengths: Detail-oriented, logical, systematic, precise, good problem-solvers.
  • Weaknesses: Prone to overthinking, dislikes rapid changes, may be perfectionistic.
  • Possible Franchise Fits: Data-driven roles like accounting services, technology-based businesses, or consulting firms.


Thomas Erikson's framework is a helpful tool, but it shouldn't be relied on exclusively. Other assessments, such as the Myers-Briggs Type Indicator (MBTI), can also provide valuable insights. Additionally, consulting family and friends about how they perceive your behavior, especially in difficult situations, can offer a more comprehensive understanding.


Remember, you can take charge of your behavior and implement changes if you truly want to.



Building Habits and Identity


Franchise ownership can be an incredibly rewarding path, offering the opportunity to build a business, make a difference, and continually grow. However, the most effective way to ensure long-term success is to focus not just on what you want to achieve, but on who you want to become. Building habits aligned with your desired identity will pave the way for sustainable success. Becoming the best version of yourself requires you to continuously edit your beliefs and upgrade and expand your identity.

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